Pinoy Pandesal

The Pinoy Pandesal project of the Department of Trade and Industry goes full swing nationwide, with more bakeshops expressing their support to the project.
Already, the Department of Trade and Industry, Purefoods-San Miguel Corporation, and the Federation of Bakers Association of the Philippines have jointly conducted seminar training workshops to over 1,000 participants composed of bakers, bakery owners, and would-be bakers.
Pinoy Pandesal complies with the Food Fortification Law as it uses Purefoods-San Miguel's Harina De Pandesal containing Vitamin A. Moreover, this special flour mix is free from
bromate -a carcinogenic chemical used to age flour -and instead uses a harmless substitute called 'Improver'.
The Pinoy Pandesal project was a result of a series of meetings between DTI and the manufacturers and suppliers to address issues affecting the bakery industry such as volatile flour prices.
Pinoy Pandesal's objectives include, among other things, providing bakers with training seminars in the use of Harina De Pandesal (which is now being marketed as Pambansang Harina)-a special flour mix developed by Purefoods-San Miguel Corporation exclusively for making pandesal.
Over 526 bakeries all over the country are now selling Pinoy Pandesal and the number steadily grows with two of the largest bakery chains in the Philippines, French Baker and Julie's
Bakeshop signing up to support the Pinoy Pandesal project.
Julie's Bakeshop, with 330 branches nationwide, already began selling Pinoy Pandesal, undertook an ad campaign to boost the
consumption of Pinoy Pandesal and claimed for itself the title 'Bakery ng Bayang Pilipino.' Pan De Manila has also signified interest to join the project.
Senator Roxas said "We also would like to develop the small and medium scale entrepreneurs nationwide and broaden the market base of Pinoy Pandesal so that more Filipino households can
benefit from these cheaper but of good quality Pinoy fare."