Marangal na Kabuhayan
The Department of Trade and Industry and SM Foundation together with 18 urban poor groups launched yesterday the "Marangal na Kabuhayan" program through the signing of a Covenant of Understanding (COU) and the turnover of raw materials for soap production,
Under the "Marangal na Kabuhayan" program, the DTI will help urban poor groups develop and produce various consumer goods which will be bought and sold through SM, the country's largest
chain of shopping malls,
"Through the 'Marangal na Kabuhayan' program, the DTI in partnership with SM Foundation will help urban poor groups to start up their own micro-enterprises and provide them with all the inputs
necessary for them to become mature enterprises," Secretary Mar Roxas said.
"This program will not only provide livelihood in the immediate term, but we also envision that this will become profitable businesses that will employ thousands of people. In this way, we see 'Marangalna Kabuhayan' contributing to the government's
efforts in poverty alleviation," said Roxas.
DTI's Cottage Industry Technology Center (CITC) will provide resources and training to 18 urban poor groups to enable them to produce laundry soaps and other detergents.
SM Foundation, through the DTI, will buy and market these laundry soaps and detergents under the brand 'Marangal na Kabuhayan' in all of 18 of SM shopping malls nationwide.
"We thank SM for partnering with us in this project for providing retail space that will give small businesses exposure to the market. We hope that other major retailers will follow suit and help small businesses grow," Roxas said.
Profits from the sale of these detergents will go directly to the urban poor groups and provide additional income for their members.